The Virality of TikTok
Hey, Trendsetter! Do you also get the buzz when something on TikTok goes viral and everybody is talking about it? Well, TikTok is a realm of trends, and it’s essential to keep up if you want to stay relevant.
Why Trends Matter
Trends are the lifeblood of TikTok. They provide content creators with a framework for their videos, and they’re what keeps users engaged and entertained.
Table of Contents
- Types of TikTok Trends
- How Trends Are Born
- Catching a Trend Early
- How to Leverage Trends
- Monetizing TikTok Trends
- Trends with Staying Power
- Ethics and Sensitivity
Types of TikTok Trends
Shake a leg! Dance trends are probably the most iconic. They’re catchy, they’re fun, and they often feature snippets from popular songs. Remember the “Renegade” trend? Dance challenges are always popular on TikTok, and they are a great way to get people moving and having fun. Some of the most popular dance challenges in 2023 include the “Savage” challenge, the “Ckay” challenge, and the “Twerk” challenge.
Challenge accepted! These trends typically involve performing a specific task, often with a unique twist or under certain constraints. Ever tried the #BottleCapChallenge?
Laughter is universal, and comedic trends often involve clever scripting, timing, and execution. Think memes but in video format. Comedy sketches are another popular trend on TikTok. These sketches can be anything from short skits to full-blown productions. Some of the most popular comedy sketches in 2023 include the “What Would You Do?” challenge, the “Would You Rather?” challenge, and the “Prank” challenge.
Yes, you can learn on TikTok too! From cooking hacks to quick science facts, educational trends are both enlightening and engaging.
- Duets: Duets are a great way to collaborate with other TikTokers. In a duet, you can record your own video next to someone else’s video. This is a great way to show your support for other creators and to create something new and original.
- Voiceovers: Voiceovers are a great way to add humor or commentary to your videos. You can use your own voice or the voice of someone else. Some of the most popular voiceover trends in 2023 include the “Overheard” challenge, the “Thoughts” challenge, and the “Confessions” challenge.
- Trending sounds: Trending sounds are a great way to get your video seen by more people. When you use a trending sound, your video will be shown to people who are interested in that sound. Some of the most popular trending sounds in 2023 include the “Savage” song, the “Ckay” song, and the “Twerk” song.
How Trends Are Born
A trend typically takes off because early adopters create compelling content that draws in likes, comments, and shares.
The algorithm identifies videos with high engagement and pushes them to more users, creating a snowball effect.
Catching a Trend Early
TikTok Discovery Page
Your go-to place for catching emerging trends. Keep an eye on what’s making waves.
Social Media Channels
Twitter, Instagram, and other platforms often catch onto TikTok trends. Keep your finger on the pulse across platforms.
How to Leverage Trends
Make It Your Own
Don’t just copy. Infuse your own style and personality into the trend.
Hashtags and Descriptions
Utilize trending hashtags and descriptive text to make your video discoverable.
Monetizing TikTok Trends
Popular trends often attract brand interest, leading to potential sponsorship deals.
Creating viral content around trends can also get you a spot in TikTok’s Creator Fund.
Examples of Successful Trend Adoption
Some creators have catapulted to stardom by jumping onto trends early. Names like Addison Rae and Spencer X come to mind.
Trends with Staying Power
Some trends have longevity. Take the #Duet feature for instance; it’s a trend in its own right that’s here to stay.
Ethics and Sensitivity
Remember, not all trends should be followed. Always consider the implications and sensitivities around a topic before diving in.
Additional trends that are starting to gain traction in 2023:
Videos that are relatable and authentic: People are looking for videos that they can relate to and that feel authentic. This means creating videos that are personal and that show your true personality.
Videos that are educational and informative: People are also looking for videos that are educational and informative. This means creating videos that teach people something new or that help them learn a new skill.
Videos that are creative and artistic: People are always looking for new and innovative ways to express themselves. This means creating videos that are creative and artistic.
TikTok trends are a dynamic and integral part of the platform’s culture. They offer an incredible opportunity for creativity, engagement, and even monetization. So, are you ready to hop on to the next big TikTok trend?