How Much do YouTubers Make?
The amount of money a YouTuber makes in 2023 depends on a number of factors, including the number of views their videos get, the type of content they create, their audience demographics, and their level of engagement.
- Number of views: The more views a video gets, the more money the YouTuber will make. However, the amount of money a YouTuber makes per view can vary depending on the type of content they create and their audience demographics.
- Type of content: Some types of content, such as gaming and beauty videos, tend to generate more ad revenue than other types of content. This is because these types of videos are more likely to be watched by people who are interested in buying the products or services that are being advertised.
- Audience demographics: The age, gender, and location of a YouTuber’s audience can also affect how much money they make. For example, YouTubers with a younger audience tend to make more money than YouTubers with an older audience. This is because younger people are more likely to click on ads.
- Level of engagement: The level of engagement a YouTuber’s audience has with their videos can also affect how much money they make. For example, YouTubers whose videos are frequently commented on and shared tend to make more money than YouTubers whose videos are not as engaging.
The earnings of YouTubers can vary greatly depending on several factors including the number of views, the specific monetization strategies they use, and their agreement with YouTube. Here is a general breakdown:
YouTube typically pays creators through AdSense, which gives a share of the advertising revenue generated from ads shown on their videos. On average, YouTubers can earn between $3 and $5 per 1000 video views through AdSense. This is a very rough estimate and can vary greatly based on the type of content, audience demographics, and more.
Creators also earn a share of the subscription fee from YouTube Premium subscribers. The exact amount depends on the number of views they get from Premium subscribers in a given month.
Super Chats and Super Stickers
During live streams, viewers can purchase Super Chats and Super Stickers to highlight their messages. Creators earn a share of the revenue generated from these purchases.
Creators with a substantial following can offer channel memberships, where viewers pay a monthly fee to access exclusive content and perks. YouTube takes a percentage of the membership fees, and the creator keeps the rest.
Creators can showcase and sell branded merchandise directly on YouTube through the merchandise shelf feature. The earnings from this depend on the sales of the merchandise.
Many YouTubers earn money through affiliate marketing by promoting products and earning a commission for every sale made through their referral link.
YouTubers can also secure sponsorships with brands, which can be a significant source of income. The payment for sponsorships can vary widely depending on the brand, the YouTuber’s audience size, engagement rate, and other factors.
Other Revenue Streams
Creators often have other revenue streams such as selling products, offering online courses, consulting services, etc.
Examples of Youtuber who have made money in 2023
- Name: Jane Doe Vlogs
- Niche: Lifestyle and Travel Vlogging
- Subscribers: 500,000
- Average Monthly Views: 2 million
- Earnings per 1000 views: $4
- Monthly Earnings from Adsense: 2,000,000 views/1000 x $4 = $8,000
- YouTube Premium:
- Monthly Earnings: Approximately $500 (this is a speculative number, it might vary based on various factors)
- Super Chats and Super Stickers:
- Monthly Earnings from Live Streams: Approximately $300
- Channel Memberships:
- Membership Fee: $4.99 per month
- Number of Members: 1000
- Monthly Earnings from Memberships: 1000 members x $4.99 = $4,990
- Merchandise Shelf:
- Monthly Earnings from Merch Sales: Approximately $2000
- Affiliate Marketing:
- Monthly Earnings from Affiliate Commissions: Approximately $1500
- Monthly Earnings from Sponsorships: Approximately $5000
Total Monthly Earnings:
Summing up all the above revenue streams gives a total monthly earning of:
$8000 (AdSense) + $500 (YouTube Premium) + $300 (Super Chats and Stickers) + $4990 (Channel Memberships) + $2000 (Merchandise Shelf) + $1500 (Affiliate Marketing) + $5000 (Sponsorships) = $22290
Therefore, in this hypothetical scenario, Jane Doe Vlogs earns approximately $22,290 per month before any deductions such as YouTube’s cut, taxes, and other business expenses.
- Name: PewDiePie (Felix Kjellberg)
- Niche: Gaming, Vlogs, and Comedy
- Subscribers: Over 110 million (as of 2021)
- Average Monthly Views: Let’s assume an average of 200 million views (this is a speculative estimate)
Revenue Streams (Estimated):
- Earnings per 1000 views: Let’s assume an average of $4 (the CPM can vary greatly)
- Monthly Earnings from Adsense: (200,000,000 views/1000) x $4 = $800,000
- YouTube Premium:
- Monthly Earnings: This would vary greatly, but let’s assume an estimate of $50,000
- Merchandise Shelf:
- PewDiePie has his merchandise line; let’s assume he makes around $100,000 per month from merchandise sales.
- PewDiePie often has sponsorships and partnerships; let’s assume he makes around $200,000 per month from sponsorships.
Total Monthly Earnings (Estimated):
Adding up the various revenue streams gives a total monthly earning of:
$800,000 (AdSense) + $50,000 (YouTube Premium) + $100,000 (Merchandise) + $200,000 (Sponsorships) = $1,150,000
So, in this hypothetical scenario, PewDiePie might be earning approximately $1,150,000 per month before any deductions such as YouTube’s cut, taxes, and other business expenses.
Earnings can vary greatly between YouTubers. Some may earn just a few dollars a month, while popular creators can earn several thousand dollars or more each month. Additionally, YouTube takes a percentage of the earnings (usually around 45%) from AdSense and other monetization features.