Rashed Belhasa

Rashed Belhasa: Redefining Youth Digital Influence

Rashed Belhasa: Redefining Youth Entrepreneurship and Digital Influence


When it comes to young entrepreneurs who are making waves in the digital age, few can match the reach and influence of Rashed Belhasa, widely known by his alias “Money Kicks.”

Beyond his Internet fame lies a young man deeply entrenched in entrepreneurial ventures and brand building. So, what sets him apart in an ecosystem saturated with influencers and online celebrities? Rashed Belhasa (also known as Money Kicks) is a Dubai-based social media influencer and businessman. He is known for his luxurious lifestyle and his massive sneaker collection.

Table of Contents

Early Life and Background

Born on January 5, 2002, in Dubai, UAE, Rashed Belhasa is no ordinary teenager. As the son of Saif Ahmed Belhasa, a prominent businessman in the UAE, he grew up in an environment of opulence and privilege, which has been both an asset and a challenge in carving out his identity.

What Sets Him Apart

While many might argue that his privilege gives him an unfair advantage, what sets Belhasa apart is how he’s leveraged this position. His successful forays into business ventures, notably his streetwear brand and sneaker collection, indicate a sharp entrepreneurial mind, far beyond merely social media posturing.

Belhasa’s Instagram account has over 16 million followers and his YouTube channel has over 3.5 million subscribers as of 2024. He is one of the most popular social media influencers in the Middle East.

Belhasa’s posts and videos often feature him showing off his expensive cars, watches, and clothes. He also frequently posts photos and videos of his sneaker collection, which is estimated to be worth over $2 million.

In addition to his social media career, Belhasa is also a successful businessman. He is the CEO of the Belhasa Group, a conglomerate with interests in real estate, construction, and fashion.

Business Ventures and Portfolio

The Sneaker Collection

One of Rashed’s most famous ventures is his sneaker collection, an investment in itself, which has been valued at over $2 million.

KA1 Clothing Line

Belhasa launched his own clothing line, KA1, which gained immediate traction, a testament to his brand’s pulling power.

Farm Zoo

He also manages his family’s private exotic zoo, which hosts celebrities and influencers, thereby gaining more exposure and building a network in the entertainment industry.

Evolution and Diversification

From initially being recognized as a vlogger flaunting luxury, Rashed has diversified into various businesses. This is a calculated evolution that demonstrates strategic thinking and risk-taking, qualities not often associated with teenagers.

Belhasa is a popular figure among Gen Z users for his luxurious lifestyle and his success. He is seen as a symbol of the new generation of wealthy and successful Arabs.

Here are some of the reasons why Rashed Belhasa is so popular:

  • He is wealthy. Rashed Belhasa is the son of a billionaire businessman. He has access to an incredible amount of wealth, and he is not afraid to show it off.
  • He is successful. Rashed Belhasa is a successful businessman in his own right. He is the CEO of the Belhasa Group, a conglomerate with interests in real estate, construction, and fashion.
  • He is stylish. Rashed Belhasa has a great sense of style. He is always dressed in the latest designer clothes and shoes.
  • He is charitable. Rashed Belhasa is a generous philanthropist. He often donates money to charities and causes that he cares about.

Rashed Belhasa -Making Factors


  1. Global Network: Thanks to his family’s standing and his own social media reach, Rashed has access to a network that many can only dream of.
  2. Unique Selling Proposition: The blend of lifestyle vlogging with genuine business ventures provides a compelling narrative.


  1. High Entry Barriers: The extravagant lifestyle displayed can be intimidating or alienating to many viewers, making relatability an issue.
  2. Limited Audience Demographics: His content and business ventures predominantly cater to a luxury-focused audience, limiting his mass appeal.

Comparable Influencers

  • Tamara Kalinic: Focuses on luxury and fashion but does not have the same entrepreneurial angle as Rashed.
  • Mo Vlogs: Offers a similar Dubai-based luxurious lifestyle but lacks the diversified business portfolio that Rashed possesses.

Why Rashed Belhasa Is More Than Just an Influencer

Rashed Belhasa is not merely an influencer riding on his family’s wealth; he has skillfully pivoted his social media presence into multiple successful business ventures. His entrepreneurial endeavors demonstrate an understanding of brand building and market dynamics, setting him apart in an industry that often blurs the lines between genuine influence and vanity metrics.

If you are interested in luxury lifestyles and success, then Rashed Belhasa is the social media influencer for you. His posts and videos offer a glimpse into the world of the rich and famous.

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